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Bank Notes

Blogs from colleagues at Tesco Bank sharing their energy, creativity and dedication to our customers.

 
Chris Sibbald

Chris Sibbald
Head of Communications

Dave Shaw

Dave Shaw
Head of Strategy and Design

David McCreadie

David McCreadie
Managing Director

David Millington

David Millington
Head of Current Accounts

Grant Bourbousson

Grant Bourbousson
Digital Director.

Jacqui Mallin

Jacqui Mallin
People Director

Jill Cooper

Jill Cooper
Customer Experience Lead

Joe Logue

Joe Logue
Customer Service Representative, Community and Social Media

Julian Hartley

Julian Hartley
Product Director for Savings, Loans and Mortgages

Lisa Tait

Lisa Tait
Supplier Governance Manager and Chair

Mark Loch

Mark Loch
Digital Wallet and Group Payments Strategy Director

Rachel Ruxton

Rachel Ruxton
Corporate Social Responsibility Manager

Stewart Walker

Stewart Walker
Customer Support Specialist

Grant Bourbousson

Customer focused website for Tesco Bank

19 November 2014 By Grant Bourbousson

Refreshed site across all devices

The Tesco Bank website has a brand new look. The new design is based around the needs of our customers, and is optimised for mobile and tablet.

Last year, we carried out extensive design research to help us understand how customers choose financial products, and how they want us to talk about them. It was clear that we needed to craft an experience tailored to their needs, to help us communicate with them in a more meaningful way.

When we look at our analytics, there’s a clear trend towards mobile devices; around 40% of our customers choose to access the site in this way. For this reason we’ve designed our site for touch. We’ve introduced new elements that allow our customers to explore our content easily, with smooth animations and subtle interactions. Our agile approach to design and build has ensured that customers have been at the heart of the design process - it is through closely understanding customer behaviour that we have been able to deliver such a progressive approach to website design.

The new design is both responsive and adaptive, taking it to a whole new level, introducing adaptive approaches to design, which further optimise the experience by device. This enables us to give customers the best possible experience whether they choose to visit using their mobile, tablet or desktop.

As part of our first phase, we’ve made some big changes:

  • A cleaner more modern design 
  • New needs-based landing pages and a jargon free tone of voice to help customers choose the product that’s right for them
  • We’ve replaced the left-hand navigation with a “mega-nav” for desktop, and a slide-out menu for mobile and tablet
  • Underpinning the site is a new fully upgraded content management system, with modern design standards, greater customisation and faster delivery, from days to minutes

In this first phase we’ve updated the credit cards and car insurance product pages, and the feedback from customers has been very positive. The transformation will continue as we roll out across the rest of the website over the next few months.   

 

 

Meet our team

Chris Sibbald
Dave Shaw
David McCreadie
David Millington
Grant Bourbousson
Jacqui Mallin
Jill Cooper
Joe Logue
Julian Hartley
Lisa Tait
Mark Loch
Rachel Ruxton
Stewart Walker

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